The road to a more simplified, connected health experience

UnitedHealthcare has reimagined its digital experience to better help members understand their benefits and make more informed decisions.

Oct. 6, 2025

As consumer demand grows for seamless digital experiences across all of their interactions, the healthcare industry is responding. In fact, there are currently more than 300,000 digital health apps available, with 200 new apps added every day.¹

Over the years, UnitedHealthcare has worked to transform the member experience by leveraging technology to simplify, personalize and deliver a more connected health care journey. With over 400 digital enhancements launched in 2024 alone, and similar momentum projected for 2025 and 2026,² the company is reshaping how members interact with their health benefits through its UnitedHealthcare® app and myuhc.com®.

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But these efforts really started to ramp up about 5 years ago, when UnitedHealthcare put pedal to the medal in investing in its technology and infrastructure to support innovation at scale. This included integrating core health plan components — like pharmacy, behavioral health and financial accounts — and accelerating a mobile-first approach to align with consumer expectations.

From 2020 to 2022, that meant building out a single front door for members to access their plan and benefits information. In 2023, the focus shifted to driving digital engagement, introducing online claims payments and integrating the UHC Rewards program. By 2024, enhancements like digital ID cards and an improved provider search experience empowered members to find care more easily.

The launch of Smart Choice, which prioritizes provider search results based on quality, coverage and personal preferences, and UHC Store, a new shopping experience offering members discounted health and wellness offerings, mark some of the key enhancements for 2025 in addition to deploying AI-powered technology to help answer member questions. And looking ahead, the focus is on consumer-centricity and transparency — with simplified check-ins, real-time claims processing and greater cost clarity.

The final destination: A digital experience that proactively helps members understand and use their benefits so they can make more informed decisions, access resources that fit their personal health goals and lower costs.

“The easier we make it for members to engage with their benefits, the more likely they are to proactively take care of their health.”

— Samantha Baker, Chief Growth Officer, UnitedHealthcare Employer & Individual

Download this placemat to view the full roadmap of the journey UnitedHealthcare has taken — and continues to take — to evolve its digital experience.

Learn how UnitedHealthcare is delivering a better member experience

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Footnotes

Navigating the digital health landscape. American Medical Association (AMA). Available: https://www.ama-assn.org/practice-management/digital/navigating-digital-health-landscape. Accessed: June 6, 2024.
Internal UnitedHealthcare consumer product release tracking for 2024.

Disclaimers

The UnitedHealthcare® app is available for download for iPhone® or Android®. iPhone is a registered trademark of Apple, Inc. Android is a registered trademark of Google LLC.

All UnitedHealthcare members can access a cost estimate online or on the mobile app. None of the cost estimates are intended to be a guarantee of your costs or benefits. Your actual costs may vary. When accessing a cost estimate, please refer to the Website or Mobile application terms of use under Find Care & Costs section.

UHC Store provides a member-direct purchase of health and wellness offerings. UHC Store is not a product, program nor service, is not insurance, and is not a substitute for health plan benefits nor professional medical advice, diagnosis, or treatment. UnitedHealthcare does not endorse nor guarantee offerings available through UHC Store. UnitedHealthcare is not responsible or liable for services, or advice given by a UHC Store participant of these offerings. Individuals are responsible for understanding potential risks associated with using these offerings. Purchasing any offerings may have tax implications. Health Savings Account (HSA) use and eligibility may be impacted. Individuals should consult with a tax specialist to determine whether they have any tax obligations from purchasing offerings from the UHC Store. Components subject to change. UHC Store is not available in all states or for all members.

Employee benefits including group health plan benefits may be taxable benefits unless they fit into specific exception categories. Please consult with your tax specialist to determine taxability of these offerings.

Insurance coverage provided by or through UnitedHealthcare Insurance Company or its affiliates. Administrative services provided by United HealthCare Services, Inc. or their affiliates.

The road to a more simplified, connected health experience

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