The road to a more simplified, connected health experience

UnitedHealthcare has reimagined its digital experience to better help members understand their benefits and make more informed decisions.

Aug. 28, 2026

As consumer demand grows for seamless digital experiences, the healthcare industry is responding. In fact, the digital health market is expected to reach $420.2B by the end of 2026.

Over the years, UnitedHealthcare has worked to transform the member experience by leveraging technology to simplify, personalize and deliver a more connected health care journey. With over 570 digital enhancements launched in 2025 alone, and similar momentum projected for this year,² the company is reshaping how members interact with their health benefits through its UnitedHealthcare® app and myuhc.com®.

Download this placemat (pdf)

But these efforts really started to ramp up about 6 years ago, when UnitedHealthcare put pedal to the metal in investing in its technology and infrastructure to support innovation at scale. This included integrating core health plan components — like pharmacy, behavioral health and financial accounts — and accelerating a mobile-first approach to align with consumer expectations.

570+

digital enhancements launched in 2025²

From 2020 to 2022, that meant building out a single “front door” for members to access their plan and benefits information. In 2023, the focus shifted to driving digital engagement, introducing online claims payments and integrating the UnitedHealthcare Rewards program. In 2024, enhancements like digital health plan ID cards and an improved provider search experience empowered members to find care more easily. And in 2025, the focus was to drive more personalized experiences powered by AI.

The launch of Smart Choice, which prioritizes provider search results based on quality, benefits, convenience, and personal fit and UHC Store, a member-exclusive digital shop offering members the ability to purchase health and wellness offerings that fit their lifestyles, and Avery, an AI companion that uses AI-powered technology to help answer member questions more quickly and with greater personalization, mark some of the most recent key enhancements. Looking ahead, the focus continues to be on delivering a more consumer-centric and transparent experience featuring simplified check-ins, real-time claims processing and greater cost clarity.

The final destination: A digital experience that proactively helps members understand and use their benefits so they can make more informed care decisions, access resources that fit their personal health goals and lower the cost of care.

Download this placemat to view the roadmap of the journey UnitedHealthcare has taken — and continues to take — to evolve its digital experience.

“Experience and affordability do not have to be at odds. They can work in concert when tools are designed to drive both engagement and better decision-making.”

— Amy Jordan, Vice President of Consumer Engagement, UnitedHealthcare Employer & Individual

Learn how UnitedHealthcare is delivering a better member experience

Employer Page template - More news Experience Fragment

Current employer group client or broker?

Access uhceservices to manage eligibility, view plan documents, request ID cards and more.

Footnotes

Digital Health Market (2026 - 2033). Grand View Research. Available: https://www.grandviewresearch.com/industry-analysis/digital-health-market. Accessed: August 2026.
UnitedHealthcare internal analytics, Dec. 2025.

Disclaimers

The UnitedHealthcare® app is available for download for iPhone® or Android®. iPhone is a registered trademark of Apple, Inc. Android is a registered trademark of Google LLC.

UnitedHealthcare Rewards is a voluntary program. The information provided under this program is for general informational purposes only and is not intended to be nor should be construed as medical advice. You should consult an appropriate health care professional before beginning any exercise program and/or to determine what may be right for you. Receiving an activity tracker, certain credits and/or rewards and/or purchasing an activity tracker with earnings may have tax implications. You should consult with an appropriate tax professional to determine if you have any tax obligations under this program, as applicable. If any fraudulent activity is detected (e.g., misrepresented physical activity), you may be suspended and/or terminated from the program. If you are unable to meet a standard related to health factor to receive a reward under this program, you might qualify for an opportunity to receive the reward by different means. You may call us toll-free at 1-866-230-2505 or at the number on your health plan ID card, and we will work with you (and, if necessary, your doctor) to find another way for you to earn the same reward. Rewards may be limited due to incentive limits under applicable law. Components subject to change. This program is not available for fully insured members in Hawaii, Vermont and Puerto Rico nor available to level funded members in District of Columbia, Hawaii, Vermont and Puerto Rico.

Smart Choice is proprietary to UnitedHealthcare designed to provide members with greater personalization and choice with respect to the provider search experience that considers member preferences quality care, costs, accessibility and convenience. Smart Choice is intended as a guide when selecting care. Smart Choice may rely on personal data. We do not endorse any particular provider or guarantee quality. Scores are generated using artificial intelligence (AI). The AI may not always be error-free and could include incomplete or inaccurate information. Judgement should be used when selecting care.

UHC Store provides a member-direct purchase of health and wellness offerings. UHC Store is not a product, program nor service, is not insurance, and is not a substitute for health plan benefits nor professional medical advice, diagnosis, or treatment. UnitedHealthcare does not endorse nor guarantee offerings available through UHC Store. UnitedHealthcare is not responsible or liable for services, or advice given by a UHC Store participant of these offerings. Individuals are responsible for understanding potential risks associated with using these offerings. Purchasing any offerings may have tax implications. Individuals should consult with a tax specialist to determine whether they have any tax obligations from purchasing offerings from the UHC Store, subscriptions’ Health Savings Account (HSA)/Flexible Spending Account (FSA) eligibility, and to determine if a subscription provides medical care that may impact HSA eligibility. Components subject to change. UHC Store is not available in all states or for all members. Some products are not available in all states.

Avery is an AI companion that uses generative artificial intelligence to provide general information and educational assistance. Avery’s responses may be incomplete or inaccurate and should not be relied upon as error-free. Avery is provided for informational purposes only and does not constitute medical advice, professional advice, a benefit determination, a guarantee of coverage, a referral, or an authorization for health care services. Avery is not a substitute for the advice or judgment of your health care provider or other qualified professionals. Coverage and benefits are subject to the terms, conditions, limitations, and exclusions of your applicable health plan.

Employee benefits including group health plan benefits may be taxable benefits unless they fit into specific exception categories. Please consult with your tax specialist to determine taxability of these offerings.

Insurance coverage provided by or through UnitedHealthcare Insurance Company or its affiliates. Administrative services provided by United HealthCare Services, Inc. or their affiliates.

The road to a more simplified, connected health experience

More articles

Employer Page template - More news Experience Fragment

Current employer group client or broker?