Color

UnitedHealthcare is a blue and white brand with accents of bright blue, gold and orange. 

Primary colors

 

Blue
#002677

 

White
#FFFFFF

Background colors

 

Blue
#002677

 

Bright blue 10%
#E5F8FB

 

Gray 2
#F4F4F4

 

White
#FFFFFF

 

Off-white
#FAF8F2

Interaction colors

 

Blue
#002677

 

Accent blue
#196ECF

 

High impact
#D14600

 

High impact hover
#AA3600

 

Gray 4

#DADBDC

 

White
#FFFFFF

Text colors

 

Headings - Blue

#002677

 

Body copy - Dark gray
#333333

Border colors

 

Decorative border gray
#b3babc

 

Form border gray


#697277

Approved color combinations

Blue on white

Accent blue on white

Dark gray on white

Blue on gray 2

Accent blue on gray 2

Dark gray on gray 2

Blue on bright blue 10%

Accent blue on bright blue 10%

Dark gray on bright blue 10%

Blue on off-white

Accent blue on off-white

Dark gray on off-white

White on blue

Related elements