Logo
Our flexible suite of brandmarks serves as a beacon for our brand. We’re elevating the U-mark to iconic status with our wordmarks playing a supporting role. Read more about our logo and brandmarks on the brand standards site. The logo and brandmarks are only utilized in our header and footer on uhc.com and shouldn’t be used elsewhere.
U-mark
The U-mark expresses a dynamic, ribbon-like quality that uniquely illustrates how we create connections to champion better health every day — at every age and every stage of life. It is the symbol of our commitment to improving health for all. The U-mark is our primary symbol. Whenever possible, it is liberated from the wordmark and placed within the same layout or visual space.
The U-mark is utilized in our global header in both desktop and mobile. When a user clicks on the U-mark it should take them to the uhc.com homepage.
Wordmark and monogram
The workdmark and monogram are used in the footer.
Co-logos
Co-logos, also referred to as dual logos, are often used in microsite experiences or group retiree sites. Partner logos are sized to be visually equal and centered to the U-mark or brand-lockup. The U-mark and brand-lockup size and position remain the same and the co-logo is added to the right of the U-mark with a vertical line separator.
Co-logo specs with two header navigation icons
- Max-width of co-logo: 100px
- Max-height of co-logo: 40px (Matches the height of U-mark)
Co-logo specs with three header navigation icons
- Max-width of co-logo: 68px
- Max-height of co-logo: 40px (Matches the height of U-mark)
