Page layouts
Every successful page on uhc.com does three things:
- Provides valuable information or content to the site visitor
- Satisfies a business need
- Aligns with the site and makes sense within the context of the UHC ecosystem
For each page, it is important to know the user value, business goal and to align with the site itself.
Central elements
- The website must always be user-centered. We believe that a positive user experience will help people do what they need to do — and that will lead to higher conversion and site success.
- Remember to keep all audiences in mind, while recongizing that levels of engagement may be varied from one audience to another. There may be areas where the focus is more largely on an E&I member audience, for example, than media contacts.
- Each page should have a main goal and answer a user need.
- Pages should cross-link to relevant or sequential content: not everyone starts on our home page. The site should have no dead ends.
A good page includes all of these elements
- A page title
- Proper heading styles and hierarchy
- An obvious main goal and clear expectations for the user
- Cross-links to additional content
More detailed rules
- Icons used in page layouts need to be sourced from the AEM library
- Images must follow brand guidelines
- All content on the page must follow the content style guide
- Follow component rules
Page types
Landing pages
Homepage
There is one homepage on uhc.com. The homepage has a different layout and structure with the key goal of helping visitors navigate and find what they need as they enter the website. The content on the homepage is broad as it needs to accommodate a wide variety of audiences.
Key goal: Help users navigate to other pages on the site or link off site for other UHC channels
Example page
Top level landing page
These pages are placed one level below the homepage taxonomy. These are typically intended for a specific audience type or content type. These pages are also primarily directional, offering users many options to help them narrow their search and find the content they're looking for. There are a limited number of top level landing pages on the website.
Key goal: Help users go deeper into the website, narrow their focus and find relevant content or link them to another site.
Authoring templates: Campaign page with Left Nav, Campaign page with no Left Nav
Example pages
UHC Health Matters™ landing page
There is one UHC Health Matters™ landing page. The UHC Health Matters™ landing page has a different layout and structure with the key goal of helping visitors navigate and find what they need as they enter this section of uhc.com. The content on the UHC Health Matters™ landing page is broad as it needs to accommodate a wide variety of audiences and categories of content.
Key goal: Help users navigate to articles and categories within the UHC Health Matters™ area of the site.
Authoring template: News article Page 1.1
Example page
Article category page
These pages are placed one level below the UHC Health Matters™ landing page. These are typically intended for a specific category or content type. These pages are also primarily directional, offering users many options to help them narrow their search and find the content they're looking for. There are a limited number of article category pages on the website.
Key goal: Help users go deeper into the UHC Matters™ landing page, narrow their focus and find relevant content.
Authoring template: Article category page
Example pages
Listing page
These pages highlight a number of products, plans, articles or other similar content. They group content in one place and allow users to scan quickly and navigate to relevant content.
Key goal: Help users navigate and narrow their browsing into relevant site content.
Authoring templates: Content page no left nav, content page with left nav
Example page
Content pages
Content page
Content pages are typically end-node pages that provide very specific information on a topic. Often, these pages offer cross-links to related content.
Key goal: Provide detailed and specific information to a user.
Authoring templates: Content page no left nav, content page with left nav
Example page
Blog article page
The blog article page is similar to a content page, but has a right rail, additional meta data like tags, dates and authors. Often, these pages offer cross-links to related content or other modules in the right rail for additional content, member sign in prompts or newsletter subscription forms.
Key goal: Provide detailed information or updates on a specific topic.
Authoring templates: Blog article page
Example page
