Value prop

The value prop pattern should be used on product and shop pages to highlight content that outlines the value delivered to members.

When to use

  • On product and shop pages to highlight content that outlines the value delivered to members to help with SEO and conversions

When not to use

  • This pattern should only be used once per page
  • On lower level content pages

Anatomy

  1. Columns: 2 column on content pages and 3 column on landing pages
  2. Icon: use 2-color 48 x 48px icons
  3. Container: this pattern should just have a solid border and no other container treatment

Demos & variations

Why choose UnitedHealthcare?

More choices to fit more budgets

Choose from multiple dental plans with different levels of benefits to find the best dental insurance fit for your budget.

Preventive care right away

Get access to preventive care on day 1 of your plan — no waiting period.

Large provider network

Choose from a nationwide network of dentists who offer dental work to members at negotiated lower rates.

Access to more benefits

Get benefits like discounts on hearing aids and access to add vision insurance for an additional premium.

Related elements